“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.”
—Amy Grucela, SVP, Demand Strategy
Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge proves you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.
With Influ2, we built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for our clients.
The Challenge
We work across industries, verticals, and complex buying groups—but the challenge is always the same: smarter targeting in a world full of noise. Our goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.
Traditional ABM tools were falling short. We needed something more precise to:
- Target specific stakeholders across client accounts
- Deliver contact-level engagement signals that sellers could act on
- Launch campaigns built to engage complex buying groups
- Seamlessly integrate with each client’s existing tech stack
“We needed to solve one of our clients’ biggest challenges—how to surgically target the right people,” says Amy Grucela, SVP, Demand Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”
The Solution
A scalable framework that flexes and scales, we used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled us to meet each client’s needs without sacrificing efficiency or control.
Step 1: Strategy on Autopilot—(Almost)
With Influ2, we transform strategy into action—from persona mapping to real-time sales signals—enabling us to move fast without losing focus.
With Influ2 we can:
- Map buying committees and intent signals
- Sync dynamic contact lists into Influ2
- Launch persona and stage-based ad journeys
- Send real-time engagement data to Sales
Step 2: Content that Actually Feels Relevant
Forget the one-size-fits-none approach. We use Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.
We follow a clear structure to meet each persona with the right message at the right moment:
- Awareness: Problem-led messaging to drive familiarity
- Consideration: Role-specific product and solution content
- Decision: ROI-focused assets, case studies, and customer proof
“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Director, Media at Marketbridge. “It’s just like a nurture stream—but with ads.”
Step 3: Real-Time Sales Signals
When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.
“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Senior Specialist, Media at Marketbridge. “No other platform has given us that level of clarity.”
Step 4: Insights That Sharpen Your Strategy
With every campaign we run, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, we can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.
“The Influ2 dashboard is incredibly intuitive,” says Maggie Forbush, Senior Specialist, Media at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”
Key Takeaways
Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.
We cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.
Here’s how we do it:
- Start with strategy → Define your ICP and target buyers
- Contact-level ad targeting → Reach real people, not just accounts
- Lead with relevance → Match content to persona and stage
- Enable Sales in real time → Deliver signals they can act on instantly
- Optimize continuously → Use insights to scale what works
“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP, Demand Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”
The Results
For one standout client campaign, we set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.
With Influ2, we achieved powerful results:
- 100% of late-stage deals had at least one engaged contact
- 41% faster deal velocity when contacts engaged with Influ2
- 6x more accounts entered active pipeline
- 19 engaged contacts per deal on average
- 85% more accounts moved into active engagement
- 10% of all target accounts converted to pipeline
For us, this campaign validated our approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.
See Influ2’s full Marketbridge campaign spotlight here
“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP, Demand Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”
The Conclusion
We elevated our go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, we scaled campaign impact without sacrificing personalization—leading to 6x more accounts in pipeline, a 41% increase in deal velocity, and a 94% boost in site engagement. With Influ2 powering our ad strategy, we turned insight into action and made contact-level advertising a growth engine for our clients.
