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Brand-to-Demand Marketing

Generative AI is becoming a core part of the internet

GenAI has become a structural part of how users access information. Organizations that take steps now to make themselves more AI-friendly will be better positioned as buyers continue to adopt usage.

Agency Services

Work Story

PR & Communications

The Henry Royce Institute: Launching the UK’s first national materials innovation strategy

Marketbridge helped the Henry Royce Institute launch the UK's first national materials innovation strategy by developing core messaging frameworks, identifying key impact areas, and creating a hero video to anchor the campaign.

Article

Brand-to-Demand Marketing

Scaling contact-level ads with Influ2—Without losing the human touch

Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters. Here’s how Marketbridge cracked the code.

Agency Services

Work Story

Brand-to-Demand Marketing

Serrala: Doubling down on heritage to inspire a global brand positioning

Marketbridge helped Serrala develop a strategic brand message and refreshed visual identity to position them as an end-to-end finance solution, build brand loyalty, and ultimately support the delivery of substantial global growth targets.

Agency Services

Work Story

Brand-to-Demand Marketing

Lumen: Redefining ABM success

Marketbridge helped Lumen accelerate their adoption of ABM, with the long-term goal of running an account-based strategy at scale across their entire marketing organization.

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Brand-to-Demand Marketing, PR & Communications

GEO webinar: AI’s new frontier of brand visibility

Access our GEO (Generative Engine Optimization) webinar recording to learn how to keep up with AI's new frontier of brand visibility.

Agency Services

Work Story

Brand-to-Demand Marketing

Otonomo: Shaping the future of mobility

Complex technology companies need a clear, inspiring brand. Marketbridge helped Otonomo define a future-forward identity, guided by research, leadership input, and global rollout strategy.

Resource

Brand-to-Demand Marketing

5 B2B marketing trends you need to know in 2025

From seismic shifts in B2B purchase behavior to the rise of GenAI, we’re in a time of massive change—for B2B buyers and marketing leaders alike. Our expert agency team has their eye on the biggest trends shaping the future of B2B. Read on for a summary of five key B2B trends, along with tips on what to do about them.

Article

Brand-to-Demand Marketing

Invest in your brand to drive demand

How can marketers help convince the powers that be of the value of brand investments? By helping B2B leadership and sales better understand how their buyers buy. Consider this…

Agency Services

Work Story

Brand-to-Demand Marketing

Chevron: Delo makes the choice clear

This campaign proved to commercial fleet managers that choosing the right engine oil can not only alleviate operational pain points but deliver a business edge.

Agency Services

Work Story

Brand-to-Demand Marketing

FLIR: (Re)staking a claim with a powerful call to adventure

FLIR needed to reinforce its brand position of strength. Together, we created a powerful B2B2C campaign that combined messaging, creative and media that proved that quality always reigns supreme.

Agency Services

Work Story

Brand-to-Demand Marketing

Chevron: “Ranting” and raving about engine oil

With nearly 2.7M views at a fraction of benchmark CPA, this influencer video series smashed through the clutter and connected with the right audience.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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Featured

Generative AI is becoming a core part of the internet

The Henry Royce Institute: Launching the UK’s first national materials innovation strategy

Scaling contact-level ads with Influ2—Without losing the human touch

Serrala: Doubling down on heritage to inspire a global brand positioning

Lumen: Redefining ABM success

GEO webinar: AI’s new frontier of brand visibility

Otonomo: Shaping the future of mobility

5 B2B marketing trends you need to know in 2025

Invest in your brand to drive demand

Chevron: Delo makes the choice clear

FLIR: (Re)staking a claim with a powerful call to adventure

Chevron: “Ranting” and raving about engine oil​

Go-to-Market Glossary

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Chevron: “Ranting” and raving about engine oil