Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Type

Industries

Featured

Article

Brand-to-Demand Marketing

5 ways to adapt your strategy for Millennial & Gen Z B2B buyers

With nearly three-quarters of B2B buyers now Millennials or Gen Z, the B2B marketing landscape is shifting. Marketers must adapt to new decision-making processes, including external influencers, social proof, and broader outreach to influencers outside the target organization.

Article

Marketing Analytics & Data

5 forces stalling Medicare Advantage growth in the next decade

Stalling growth of the Medicare Advantage industry is driven by five key forces. To explore these forces and how to navigate them effectively, read the full article.

Resource

Go-to-Market Strategy

The state of healthcare digital CX

The digital shift in healthcare: Are payers and providers keeping up? This report reveals CX trends from 1,000+ insured consumers—uncovering what’s working (and what’s not) across insurance shopping, care access, and wellness engagement.

Article

Marketing Analytics & Data

How advertisers should respond to low consumer confidence & uncertainty

With consumer confidence declining and activism on the rise, advertisers must adapt. From brand investment to smarter budget allocation, staying strategic is key. Learn how to navigate these shifts and prepare for what’s ahead.

Article

Brand-to-Demand Marketing, Go-to-Market Strategy

The rise of AI for marketing & sales

As generative AI continues to reshape sales and marketing, now is the time for leaders to take proactive steps toward adoption. This article outlines 6 key action items sales and marketing leaders can take.

Article

Go-to-Market Strategy

The VAR-to-MSP shift: It’s time to eat egg salad

It was once trendy to say “VARs are becoming MSPs.” Around 2015, it looked true. But most VARs never really made the jump. The ones that did thrive—but they are the exception, not the rule. Instead of convergence, it’s time to embrace divergence.

Case Study

Go-to-Market Strategy

New go-to-market sales strategy improves sales efficiency by 42%

Unfair sales coverage was holding growth back. Marketbridge’s new go-to-market strategy realigned segmentation and roles, cutting misalignment and influencing a 130% ARR jump.

Case Study

Marketing Analytics & Data

Optimizing member outreach campaigns improves health outcomes

Does marketing actually drive preventive care? Learn how real-time testing and attribution modeling identified winning campaigns—boosting engagement, optimizing spend, and improving member health.

Agency Services

Case Study

Marketing Analytics & Data

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Case Study

Marketing Analytics & Data

Behavioral segmentation improves brand marketing ROI

A deeper look into "new customers" revealed a hidden issue—true acquisitions were shrinking. We helped refine segmentation and brand investment to drive real growth.

Agency Services

Case Study

Go-to-Market Strategy

Insurance provider exceeds growth projections by 61% with strategic market expansion

A national insurer tapped Marketbridge to guide their market expansion strategy—resulting in 61% growth, 100% expansion in existing markets, and tripled customer acquisition.

Agency Services

Case Study

Go-to-Market Strategy

SaaS company boosts opportunity value by 40% with competitive compensation

Marketbridge transformed a SaaS firm's sales strategy with a cutting-edge pay-for-performance plan, sparking a 40% jump in opportunity value while attracting elite talent and keeping costs lean.