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Brand-to-Demand Marketing

Bitrise: Buckle up for a really good campaign story

Discover how Bitrise, with our agency team, accelerated growth with a hyper-targeted ABM campaign that drove awareness, engagement, and sales—boosting decision-making stages by 44%.

Agency Services

Work Story

Brand-to-Demand Marketing

Graebel: An interactive DEI journey inspires next-level outcomes

Graebel worked with Marketbridge to launch a first-to-market DEI consulting service, using an interactive digital experience to educate mobility leaders on their potential role in driving DEI transformation. Read the full story.

Agency Services

Work Story

Brand-to-Demand Marketing

Chevron: Influencer video series opens minds and inspires decision makers

Chevron Lubricants partnered with our agency team to shift maintenance professionals' mindset about engine oil, using a social-first, expert-led video series to educate and drive engagement. Read the full story.

Agency Services

Work Story

Brand-to-Demand Marketing

Graebel: Proving “people first” is second to none

Discover how Graebel used an ABM strategy created by Marketbridge to demonstrate that its ‘people-first mobility’ approach is unmatched by targeting key accounts and differentiating through compelling creative.

Agency Services

Work Story

Brand-to-Demand Marketing

Guidehouse: A major rebrand for a consulting giant

Our agency team helped Guidehouse differentiate itself in a competitive consulting space with a bold rebrand and messaging that highlighted its expertise in solving complex challenges at scale. Read the full story

Agency Services

Work Story

Brand-to-Demand Marketing

Chevron: Upending the status quo with an unexpected ABM approach

Chevron Lubricants used a creative ABM campaign targeting 220 accounts, blending humor, AI-driven content, and personalized outreach to demonstrate the value of high-quality engine oil, achieving 80% engagement. See how Marketbridge helped.

Agency Services

Work Story

Brand-to-Demand Marketing

ZS Associates: Insight-based ABM shakes status quo and ignites demand

Together, ZS Associates and Marketbridge developed an insights-based ABM campaign targeting 30 existing high-priority accounts that would help open doors to senior leaders, build brand awareness and authority, and ultimately drive impressive demand for ZS's portfolio of pharmaceutical and biotech offerings.

Agency Services

Work Story

Brand-to-Demand Marketing

Oracle: One ABM campaign unifies two cloud offerings

Marketbridge helped Oracle create the “GO Unified” campaign targeting Finance and HR leaders. The campaign emphasized the benefits of upgrading respective on-premises ERP and HCM platforms to a unified cloud solution.

Agency Services

Work Story

Brand-to-Demand Marketing

Oracle: People-first campaign hits the ABM sweet spot

Marketbridge helped Oracle HCM Cloud create an account-based marketing (ABM) campaign, which inspired the strategy and creative hailing human resource (HR) professionals, informed the technology used to identify contacts in a 1:Few play, and motivated consistent alignment between Oracle Sales and Marketing teams.

Agency Services

Work Story

Brand-to-Demand Marketing

John Deere: Embracing a new audience

John Deere engages an emerging customer segment—the small non-commercial farmer—with a campaign so authentic that it brings some viewers to tears.

Whitepaper

Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Article

Brand-to-Demand Marketing, Marketing Analytics & Data

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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Featured

Bitrise: Buckle up for a really good campaign story

Graebel: An interactive DEI journey inspires next-level outcomes

Chevron: Influencer video series opens minds and inspires decision makers

Graebel: Proving “people first” is second to none

Guidehouse: A major rebrand for a consulting giant

Chevron: Upending the status quo with an unexpected ABM approach​

ZS Associates: Insight-based ABM shakes status quo and ignites demand

Oracle: One ABM campaign unifies two cloud offerings

Oracle: People-first campaign hits the ABM sweet spot

John Deere: Embracing a new audience

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

4 lead generation mistakes CMOs (and their teams) make

Go-to-Market Glossary

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Chevron: Upending the status quo with an unexpected ABM approach