# Marketbridge: Reinvent growth

> We’re Marketbridge, the Go\-to\-Market® growth firm dedicated to helping Marketing \& Sales leaders win in complex markets globally\.

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## Pages
- [About us]()
- [Homepage]()
- [GTM Glossary]()
- [Events]()
- [Contact us]()

## Posts
- [Synthetic market research: The case for a hybrid approach](): Synthetic market research delivers speed and scale\. Human insight provides depth and context\. As AI expands what’s possible in research, the real challenge is understanding where each approach falls short—and where they work best together\.
- [Search marketing \& AI: 2026 predictions](): Search marketing in 2026 faces a structural reset as AI becomes part of the infrastructure shaping visibility, governance, and competition\. These predictions examine the forces redefining organic search and paid ecosystems\.
- [Invest in your brand to drive demand](): How can marketers help convince the powers that be of the value of brand investments? By helping B2B leadership and sales better understand how their buyers buy\. Consider this…
- [Down\-funnel channels: Duplicative, distribution taxing, or accretive?](): Media Mix Models often over\-attribute down\-funnel demand capture channels like paid search and affiliates\. Learn how to distinguish duplicative from distribution tax channels, measure downside elasticity, and identify truly accretive drivers of growth\.
- [Go\-to\-market strategies to combat platform lock\-in](): Platform lock\-in forces advertisers and sellers to surrender economic rent through fees, discounts, and data loss\. As platforms exert monopsony power, manufacturers face higher costs, weaker control of branding, and crowded marketplaces—unless they diversify, own data, and build trust\.

## Case Studies
- [Tacton: Tackling a major rebrand](): Marketbridge helped Tacton develop new messaging and a visual identity centered on the brand promise of reimagining buyer engagement, positioning the company as a category leader and helping manufacturers simplify the complex\.
- [Epiroc: Groundbreaking ABM delivers rock\-solid ROI](): Mining and construction companies often view equipment as a cost\. We set out to show Epiroc is a true business partner—offering expertise, innovative tech, and trusted service to help businesses achieve their strategic goals\.
- [Chevron: Delo makes the choice clear](): This campaign proved to commercial fleet managers that choosing the right engine oil can not only alleviate operational pain points but deliver a business edge\. 
- [SaaS company boosts opportunity value by 40% with competitive compensation](): Marketbridge transformed a SaaS firm's sales strategy with a cutting\-edge pay\-for\-performance plan, sparking a 40% jump in opportunity value while attracting elite talent and keeping costs lean\.
- [Chevron: Influencer video series opens minds and inspires decision makers](): Chevron Lubricants partnered with our agency team to shift maintenance professionals' mindset about engine oil, using a social\-first, expert\-led video series to educate and drive engagement\. Read the full story\.

## Clients
- [The Henry Royce Institute]()
- [United Kingdom Hydrographic Office]()
- [CERN]()
- [Elevate]()
- [Epiroc]()

## Events
- [B2B Women’s Exchange](): We’re teaming up with Demandbase and Women in Revenue to host the B2B Women’s Exchange, bringing together women shaping B2B growth\.
- [Public Awareness and Engagement with Research Infrastructure](): Join us at PAERI’26, where Nancy Jackman will share insights on the shifting influence of generative AI on research infrastructure communications\.
- [Meet Marketbridge at B2BMX](): We’ll be at B2BMX West as a sponsor, hosting coffee chats throughout the event and a leaders’ dinner to kick off the conference\.
- [Marketing Mix Modeling \& What Comes Next](): Join us as we explore how Marketing Mix Modeling \(MMM\) can go beyond budget allocation—and the questions an MMM should be answering\.
- [Reclaiming Quality in Go\-to\-Market](): Join our half\-day workshop exploring how to reclaim and maintain quality amid shifting privacy regulations, AI\-driven disruption, and evolving performance metrics\.

## Glossary Terms
- [Total addressable market \(TAM\)]()
- [Upsell]()
- [Value proposition]()
- [Voice of the customer \(VoC\)]()
- [Serviceable addressable market \(SAM\)]()

## Leaders
- [Todd Black]()
- [Ellie Ahmadi]()
- [Fiona Shepherd]()
- [Patrick Kehoe]()
- [Bob Ray]()

## Resources
- [Webinar: Marketing mix modeling \& what comes next](): Access the recording of our webinar to learn what your Marketing Mix Model \(MMM\) can and should do, and what's coming next for measurement\.
- [2025 B2B sales benchmarks](): Uncover what sets high\-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go\-to\-market challenges\.
- [Webinar: Is your marketing org AI\-ready or AI\-vulnerable?](): Access the recording of our recent webinar on AI, and learn about the opportunities and challenges of integrating AI into marketing organizations—where to lean in, where to tread carefully, and how to lead teams through this transformation\.
- [Unified Marketing Measurement](): Unified Marketing Measurement \(UMM\) unites MMM, MTA, and testing into one system for a complete view of marketing ROI\. Discover how UMM links long\-term brand impact with real\-time insights—read the full guide\.
- [Composable Customer Data Platform \(CDP\)](): Learn what a composable CDP is and how it unifies customer data as a single source of truth for sales, marketing, and customer experience\.

## Services
- [Technology Consulting \& Integration]()
- [Customer Analytics]()
- [Test \& Learn]()
- [Marketing Effectiveness \(MMM \& MTA\)]()
- [Data Transformation]()

## Glossary Tags
- [B2B](https://newmarketbrdev.wpenginepowered.com/glossary-tag/b2b/)
- [Marketing](https://newmarketbrdev.wpenginepowered.com/glossary-tag/marketing/)
- [B2C](https://newmarketbrdev.wpenginepowered.com/glossary-tag/b2c/)
- [Sales](https://newmarketbrdev.wpenginepowered.com/glossary-tag/sales/)
- [Analytics](https://newmarketbrdev.wpenginepowered.com/glossary-tag/analytics/)

## Optional
- [Sitemap index](https://newmarketbrdev.wpenginepowered.com/sitemap_index.xml)