Framework Archives - Page 2 of 3

Mapping buyer journeys for optimal engagement and go-to-market performance

Five core activities to build actionable buyer journeys

CMOs and CROs face an increasingly complex environment to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s decision along their buying journey is increasingly shorter and shorter.

Download the framework for five steps to effectively align customer wants and needs—and engage on their terms and timing.

Thank you for Downloading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel tincidunt turpis. Fusce tristique cursus malesuada. Pellentesque euismod nisi eget nunc sagittis ullamcorper. Duis vitae aliquet diam. Proin a blandit nisl.

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Designing a best of breed partner program

From structure to content to measurement, the components of a successful partner program

As solution markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. The more agile your partners can be to market opportunity, the more likely you are to secure sustainable competitive advantage. Just as you enable your direct and indirect channels with product differentiation information, your front-line sellers must be able to (and incentivized to) drive your product vis-à-vis the competition.

Download the framework for eight components of a best practice partner program and three quick-start areas to accelerate channel revenue growth.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Cross-selling at scale

Optimizing sales and marketing motions for account growth

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics are compelling. Yet many organizations still struggle with cross-selling at scale due to data silos, internal barriers, and a lack of alignment between sales and marketing. Cross-selling at scale requires consistent and disciplined processes for consolidating data and insight, identifying white space, and creating and converting demand.

Download the framework to learn about the four imperatives for cross-selling at scale.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Blending art and science to optimize sales enablement content

Empower sales teams with the right content for the right buying scenario

The cornerstone of sales enablement content is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.

Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Multi-touch attribution and measuring your marketing halo

Measuring and optimizing multichannel marketing

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of nine to-dos.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Activating a persona-based messaging architecture

Core building blocks of persona-based messaging

CMOs and product marketers face an increasingly high hurdle in engaging with prospective buyers. Beyond utilizing traditional online and offline marketing channels, they must ensure their sales resources are equipped with precise persona-based messaging tailored to each buyer’s unique needs. This is a task that many sales and marketing organizations find challenging.

To overcome this challenge, specific buying personas must be implemented in a scalable way through marketing campaigns and sales motions. The activation of buyer personas starts with the establishment of messaging architectures that not only capture shifting needs and multiple buyer sets, but also effectively connect top-line strategy with bottom-line field execution.

Download the framework for a 10-step checklist to create actionable personas for incremental revenue growth.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

An ethnographic approach to drive customer loyalty

Six-step approach to improving the customer experience

Today’s companies are investing heavily into perfecting the design of their product or service. But what often slips through the cracks is the importance of a well-designed experience–from purchasing to getting support, to even returning. These experiences are just as or more important than the product design, and friction points in the experience can greatly impact customer loyalty. Are you aware of the friction points in your customer experience?

Download the framework for a six-step ethnographical approach to improve the customer experience, and get our checklist of nine to-dos to ensure research success.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Choosing, building, and enabling routes-to-market for high performance

Designing a channel-centric strategy in seven steps

Today’s companies invest large sums of time and money in product superiority and differentiation, sometimes losing sight of that long-term enterprise value is far more commonly created by go-to-market excellence.

We’ve found that companies focusing on go-to-market and thoughtfully matching their product markets with well-designed and operated channels generate more value over the long run. With these findings, we’ve developed a seven-step guide to designing a successful channel-centric approach.

Download the framework to learn more about our seven-step approach to designing a channel-centric strategy, and to get our checklist of six critical go-dos when embarking on a channel redesign.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Optimizing B2B return on marketing investment

Three key inputs to optimize your marketing mix

Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments—like brand building, demand generation, and sales enablement—pay off at different rates in different ways and need to be adjusted based on growth goals.

Download the framework for a detailed look at three key inputs and get six critical dos and don’ts to optimize your marketing mix.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Conducting a data audit to prepare for digital sales transformation

A digitally transformed sales force has seven key traits across “who”, “what”, and “why” data

Digital transformation is a critical topic for most commercial leaders. However, there is a common misconception that digital transformation is largely about picking the right software. In reality, it is much more than that and requires a strong foundational understanding of data and data sources. This foundational data understanding can ultimately make or break your transition to systematic sales decision-making.

Download the framework for seven key traits and get nine actionable tasks to help you prepare for digital sales transformation.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Enabling marketing innovation in highly regulated industries

Growth Strategy, Operational Optimization

Research

The impact of AI on go-to-market strategies, programs, and investments

Engagement Design

Whitepaper

Accelerate growth through test-and-learn marketing culture

Marketing Effectiveneness, Marketing Planning

Five core activities to build actionable buyer journeys

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

From structure to content to measurement, the components of a successful partner program

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Optimizing sales and marketing motions for account growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Empower sales teams with the right content for the right buying scenario

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Measuring and optimizing multichannel marketing

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Core building blocks of persona-based messaging

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Six-step approach to improving the customer experience

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Designing a channel-centric strategy in seven steps

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Three key inputs to optimize your marketing mix

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

A digitally transformed sales force has seven key traits across “who”, “what”, and “why” data

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

Locations