GEO webinar: AI’s new frontier of brand visibility

A webinar on how to harness the power of GEO

With AI-powered tools like Chat GPT, Perplexity and Gemini transforming how people search for and consume information, the SEO playbook is racing to keep pace. There’s a lot of information swirling around, but amidst the hype sits an important truth: if your marketing and communications plans for the next quarter aren’t addressing how your brand shows up in generative engines, you’re already falling behind.

As organizations look to swiftly mobilize on the topic, there’s no shortage of content offering top ten tips and failsafe strategies. From shifting focus to long form content, doubling down on influencer activity to building your profile on Reddit. But for those without endless resources or the ability to effortlessly pivot their entire marketing strategy, how do you identify which of the possible plays will make the most difference to your business?

Access the recording of our recent webinar, hosted live on September 2, 2025, to uncover:

• The evolving GEO landscape
• Navigating the myriad tools available
• Actionable strategies and quick wins to enable PR, content and digital teams to impact GEO outcomes
• Ways we can start to set KPIs and meaningfully measure effectiveness in this dynamic field.