Our clients

From Fortune 50 organizations to high-growth challenger brands, Marketbridge clients have two things in common: a mandate to reinvent growth and the courage to take action.

Explore clients by industry:

Technology

Industrial & Manufacturing

Healthcare

Financial Services

Consumer

Deep expertise in complex and highly regulated industries

Technology
Healthcare
Financial Services
Consumer
Industrial

Technology

From SaaS platforms to device manufacturers to network providers, technology leaders need to do more than pitch a great product and hope the latest release cuts through. Attributes well beyond the tech functionality itself—including security, sustainability, UX and brand experience—influence (and often sway) technology buying decisions. To serve the myriad needs of tech buyers while sustainably growing revenue, leaders and their teams need to be focused, deliberate and sophisticated in their GTM approach. They must deeply understand their buying syndicate, design specifically for them, target effectively and engage audiences with value that goes well beyond features and benefits. At Marketbridge, we draw on deep technology and technology buying expertise to help growth leaders build mindshare and market share fast. We identify right-fit markets, channels, audiences and messages; build resilient and resonant brands; and design, activate and optimize integrated in-market experiences that connect emotionally and convert confidently.

Industrial

For industrial brands, the stakes are high, and the opportunities increasingly limited. Mergers and acquisitions across industrial sectors mean the customer base is shrinking. Each contract cycle leads to tighter margins, and increasing share can feel like a pipe dream. Internally, leaders face pressure to increase productivity and performance efficiency through digitization and automation while facing calls to reduce operating expenses and do more with less. Industrial service offerings can be niche and highly specialized, requiring a calculated and nuanced GTM approach to segmentation, channel mix, targeting and engagement. At the same time, industrial buyers tend to have a strong bias toward status quo and long-term supplier contracts. Entrenched mindsets built through years (or generations) of brand loyalty require more education, persuasion and social proof to shift thinking and compel action. At Marketbridge, we help industrial brands find fresh ways to make inroads with prospects and deepen relationships with existing customers. We identify and quantify white space and share-of-wallet opportunities to help leaders know where to go next and why. Then we deliver savvy digital and traditional marketing and communications experiences that get the attention of tuned-out audiences and accelerate their buying journeys. With measurable and thoughtful approaches that meet organizations where they are, we empower industrial brands to modernize and optimize their GTM functions, strategies, programs and technologies.

Healthcare

Healthcare organizations are navigating seismic change. New regulations, client/patient expectations for digital-first and omnichannel service, and integrated care delivery models are reshaping how the industry operates. Amid the expanding healthcare ecosystem, leaders face greater competition, as well as new partnership opportunities, all while trying to control costs, heighten compliance and increase quality outcomes. From payers and providers to medical and biotech innovations to digital health startups, we help healthcare leaders drive growth amid complexity. Supporting our clients’ strategic priorities and KPIs, we determine the optimal multi-route strategy—from channel mix to coverage—to improve channel performance. We build high-performing marketing plans through scenario planning and marketing mix optimization. And we responsibly activate data and technology to enable personalized, resonant and galvanizing experiences for all audience members. Ultimately, we help healthcare organizations achieve integration, alignment and measured effectiveness end to end.

Financial Services

Whether operating on a global or regional scale, financial services organizations—banks, fintechs, investment firms, retirement and insurance organizations—face intense headwinds. Navigating economic uncertainty driven by geo-political events and government measures, many firms adopt a conservative stance in an effort to mitigate risk and guard against instability.  And yet, customers and members expect fast and seamless omni-channel experiences. Agile and niche market entrants with crisp value props and digital-first strategies threaten mind and market share for incumbents, capitalizing on consumers’ hunger for e-commerce-like experiences. And while many firms have made strides in their digital transformation efforts, financial services continues to lag behind other industries, burdened by siloed operations, cumbersome legacy infrastructures and long-standing vendor contracts. Marketbridge helps growth leaders in financial services organizations accelerate performance while continuing to build future-ready foundations. We identify and chart new paths to profitable growth, amplify results through Sales and Marketing collaborations, optimize operational performance and develop customer-centric experiences that heighten awareness and drive acquisition, retention and loyalty. All to deliver a growth engine that’s resilient across economic cycles.

Consumer

Making an impact in an omni-channel world where competition is at an all-time high and attention at an all-time low is increasingly difficult for brands and the growth leaders behind them. Consumers come with sky-high expectations—fast, frictionless and deeply personal—and have a growing number of options to choose from. Deeply understanding consumer journeys and preferences and aligning channel and creative experiences to satisfy their emotional and rational buying needs is the only way brands can win in saturated and often commoditized consumer markets. We help consumer-obsessed organizations create human-to-human brand and buying experiences that build affinity and fuel sales. We apply deep consumer expertise and data science to clearly understand consumer behavior and opportunities and make strategic recommendations on how, when and where to target and engage would-be buyers. With objective and actionable insights in hand, we deliver creative and media campaigns and experiences that align to strategic business priorities and deliver on growth objectives. With Marketbridge, brands continually elevate their approach and remain relevant, strategically sharp and highly competitive.

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Upending the status quo with an unexpected ABM approach​

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