Marketing & Communications

Craft thoughtful and salient brand and demand strategies—and follow through with flawless execution. Our Marketing & Communications experts work in lockstep with clients to build audience-centric MarComm plans and programs, develop resonant messaging and create show-stopping buyer and seller experiences that deliver on their objectives.

01

Deep expertise in complex verticals

We specialize in complex verticals and highly regulated industries, including financial services, healthcare and technology.

03

Seamless strategy activation

With decades of experience in intricate digital and martech ecosystems, we bring the expertise and acumen needed to activate GTM strategies with precision and poise.

Brand & Messaging

Creative & Content

Public Relations

Demand Generation & ABM

Campaign & Media Management

Digital Experiences

Brand & Messaging

Set the foundations to deliver exceptional experiences

Decision-makers fight for and ultimately buy from brands they know, like and trust. And that goes right to your bottom line. Yet building a strong brand that delivers on both rational and emotional buyer needs is more important (and harder) than many give it credit for.

Our Brand & Messaging experts position brands to upend the status quo and deliver emotionally charged messaging and visual identities that differentiate, build authority and set up strong demand.

  • Connect the dots between brand, audience, medium and message
  • Cut through a sea of sameness in crowded markets
  • Build a scalable foundation for all future activities and brand experiences
  • ICP & Persona Development
  • Buyer Journey Mapping
  • Competitive Digital Analysis
  • Brand & Product Positioning
  • Unique Buying Proposition®
    Architecture
  • Messaging Matrices
  • Brand & Product Naming
  • Brand Identity

Creative & Content

Craft experiences that win hearts and minds

Winning mindshare and wallet share in complex and highly regulated environments demands a fresh and deeply customer-centric approach.
One that combines strategic brainpower and relentless imagination.

From creative campaigns to content assets, video to experiential and beyond, our Creative & Content team designs and delivers experiences that ignite curiosity, feed educational needs and propel buying journeys. Anchored by insight and infused with analytics, craft experts at Marketbridge bring savvy communications strategies to life in unexpected and outsized ways. 

  • Break through the clutter and get on the radar
  • Drive engagement across the buying journey
  • Deliver visual and content experiences that leave audiences wanting more
  • Big Idea Development
  • Design & Copywriting
  • Content Strategy
  • Content & Influencer Marketing
  • Creative Production
  • Sales Enablement Support

Public Relations (PR)

Communicate your excellence and reach new audiences

Building relationships, earning trust and gaining third-party validation through earned media strengthens organizational credibility and authority in a way paid communications can’t. 

Our team of Public Relations (PR) experts crafts stories that establish the right perception; put organizations, their solutions and their leadership in the spotlight; and drive public conversation around issues important to achieving strategic objectives. We listen to key audiences, build trusted relationships and nurture the ideas that position our clients to drive the news cycle.

  • Nurture mutually beneficial relationships with public audiences and influencers
  • Build external validation and support for products, solutions and expertise
  • Capture strong return on investment (ROI) to complement owned and paid channels
  • Corporate Messaging & Positioning
  • Media Relations
  • Media Monitoring
  • Press Releases
  • Byline & Op-Ed Programs
  • Thought Leadership Campaigns
  • Speaking & Events Programs
  • Award Programs
  • Analyst & Influencer Relations

Demand Generation & ABM

Identify and connect with right-fit audiences

It’s not about demand generation vs. account-based marketing (ABM)—never has been. The two must coexist in a cohesive system that fuels interest, builds pipeline and drives revenue growth.

Our Demand Generation & ABM experts support across the demand spectrum, from always-on broad-based 1:Market programs through 1:Many, 1:Few and 1:1 ABM plays. We blend savvy strategy, creative thinking and purposeful measurement to identify and connect with audiences most likely to engage and convert.

  • Define the right message, right buyer, right channel and right moment
  • Create integrated, multi-channel and multi-touch campaigns powered by modern martech
  • Make every dollar and every interaction count
  • Demand & ABM Strategy
  • Target Account Strategy
  • Data Health Analysis, Cleansing
    & Enrichment
  • Campaign Planning & Orchestration
  • Nurture Program Design
  • Measurement Strategy
  • Lead Management & Scoring
  • Reporting & Optimization

Campaign &
Media Management

Maximize reach and impact

Without a sound media strategy in place, nothing reaches the eyes and ears of buyers—no matter how insightful the message or gorgeous the creative.

Our Campaign & Media Management team builds strategies that maximize reach and impact. We bring deep channel expertise across all areas of paid media, including search, social, programmatic, content syndication, trade and traditional media, direct response and out of home, ensuring good work reaches its intended audience and delivers measurable return on marketing investment.

  • Set the ideal media mix to deliver on objectives
  • Ensure smart strategies get in front of prospects and customers
  • Optimize media spend to squeeze more from every dollar
  • Media Planning, Buying & Management
  • Campaign Activation & Management
  • ABM Platform Management
  • Audience Engagement Analytics
  • Marketing Performance Analysis
  • Testing & Optimization

Digital Experiences

Make a strong digital impact every time

Digital experiences (DX) are often buyers’ first window into your brand.
Are you making the right first (and second and third) impression?

At Marketbridge, we create standout digital experiences by designing and optimizing customer-centric touchpoints. From SEO, SEM and social media to web design and email marketing and more, we’ll ensure your brand makes
a strong digital impact every single time.

  • Create memorable moments across the entire buying and customer lifecycle
  • Build mindshare with audiences that matter
  • Drive attributable performance and growth
  • Digital Experience (DX) Strategy
  • User Experience (UX) Design
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Social Media
  • Digital & Interactive Tools
  • Website Design, Development
    & Optimization

Platforms and technologies

Ready to
reinvent growth?