Marketing mix modeling & what comes next

Many organizations are using Marketing Mix Models (MMMs) as a budget allocation tool and nothing else. Despite the time and resources required to refresh and maintain these models, MMMs have been relegated to dictating marketing mix on a quarterly or annual basis. But this should change. MMMs can offer valuable insights and even answer some of the most persistent and challenging questions asked across your organization. Watch this webinar recording, hosted live on 2/25/2026, to learn what your MMM can and should do, and what’s coming next for measurement.

Watch this on-demand webinar to discover:

• The questions your MMM can and should be answering, and what questions even the best MMM can’t answer
• Why MMMs can fail
• What measurement methodology to use when MMM doesn’t cut it
  How to build trust in the insights