Sales pipeline

The sales pipeline refers to the visual representation of the current sales opportunities within a company, illustrating the progress of leads as they move through various stages of the sales process. Sales pipeline is typically categorized into stages such as identified, qualified, proposed, and closed. It allows sales teams to track the status of deals, assess the potential revenue at each stage, and identify areas that require attention or improvement. Maintaining a healthy sales pipeline is crucial for forecasting revenue, managing resources effectively, and ensuring a consistent flow of business.