Bethesda, MD – April 08, 2026 – Marketbridge, the Growth Company for Business, today announced it has been named a Webby Honoree for B2B Branded Content in the Advertising, Media & PR category at the 30th Annual Webby Awards for work with global financial technology leader, FIS.
The work recognized, an Account-Based Marketing (ABM) campaign called The Money Lifecycle, earned this distinction from a competitive pool of nearly 13,000 global entries submitted, placing Marketbridge and FIS in the top 25% of all entered work.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.
“Honorees like Marketbridge and FIS are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways,” said Nick Borenstein, General Manager of The Webby Awards. “As we celebrate the 30th Annual Webby Awards, being recognized as an Honoree from nearly 13,000 entries is an incredible achievement and a true testament to the impact of their work.”
The Money Lifecycle campaign saw Marketbridge and FIS produce and orchestrate a multi-touch, multi-channel ABM campaign centered around a cinematic three-part video series, all created using live action, immersive sound, stylized animation and AI-assisted design.
“This hyper-targeted campaign not only elevated awareness but also sparked meaningful engagement with our most strategic clients. It’s a testament to the power of data-driven creativity and shared vision,” said Vincent Bahk, SVP, Head of Marketing at FIS.
“By elevating brand storytelling and content production, this campaign with FIS went beyond informational to inspirational, showing that edutainment and creative production can drive real business results. We are proud to help FIS set the standard for B2B fintech marketing excellence,” said Ashley DePaolo, Managing Director, Agency Services, North America.
About Marketbridge
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.
About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media & PR; Apps & Software; Social; Games; Podcasts; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Meltwater, Patreon, NAACP, KPMG, Wall Street Journal, Deadline, AdAge, TechCrunch, The Hollywood Reporter, SXSW, Scalable, and The Society of Digital Agencies.