- On-Demand Webinar
- Marketing Analytics & Data
Webinar: Marketing mix modeling & what comes next
Access the recording of our webinar to learn what your Marketing Mix Model (MMM) can and should do, and what's coming next for measurement.
Listen in to hear this panel of industry-leading executives from CVS Health, Box, and Johnson Controls explore the opportunities and challenges of integrating AI into marketing orgs—where to lean in, where to tread carefully, and how to lead teams through this transformation.
Chris Bontempo
CMO
Johnson Controls
Edward Hatch
VP, Heart Haus & Retail Operations
CVS Health
Tricia Gellman
CMO
Box
Joanna Bittle
Managing Director, Growth
Marketbridge
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