Agency Services

Webinar: Is your marketing org AI-ready or AI-vulnerable?

Listen in to hear this panel of industry-leading executives from CVS Health, Box, and Johnson Controls explore the opportunities and challenges of integrating AI into marketing orgs—where to lean in, where to tread carefully, and how to lead teams through this transformation.

Featured speakers

Chris Bontempo

CMO

Johnson Controls

Edward Hatch

VP, Heart Haus & Retail Operations

CVS Health

Tricia Gellman

CMO

Box

Joanna Bittle

Managing Director, Growth

Marketbridge

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Composable Customer Data Platform (CDP)

Learn what a composable CDP is and how it unifies customer data as a single source of truth for sales, marketing, and customer experience.

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GEO webinar: AI’s new frontier of brand visibility

Access the recording of our recent webinar on GEO (Generative Engine Optimization), hosted live by Niall Moran on 9/2/2025, and learn how to keep up with AI's new frontier of brand visibility.

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Marketing Analytics & Data

Unified Marketing Measurement

Unified Marketing Measurement (UMM) unites MMM, MTA, and testing into one system for a complete view of marketing ROI. Discover how UMM links long-term brand impact with real-time insights—read the full guide.