Media Coverage

06/11/2026

The End Of Functional GTM Leadership And The Rise Of System Thinkers

In the scramble to find the broken function, B2B leaders are missing the forest for the trees.

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Gail Scibelli

gscibelli@marketbridge.com

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The End Of Functional GTM Leadership And The Rise Of System Thinkers

Contact

GEO isn’t a marketing problem – and that’s exactly the problem

What lies beneath: the hidden measurement challenge holding back B2B creativity

Marketbridge Named #1 Brand Agency and #1 Demand Agency in 2026 U.S. B2B Agency Benchmarking Report for Second Consecutive Year

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