FIS: Cinematic storytelling yields results and recognition
Fintech buyers face a volume problem: too much content, not enough distinction or memorability. FIS, a global financial technology leader, recognized the need to break through with more differentiated storytelling. Together, we concepted, produced and launched a creative video series that would strengthen brand affinity and stand out with decision-makers at 53 of the world’s biggest financial institutions, all while gaining industry recognition in the marketing world.
Moving from strategy to story
FIS has a strong strategic platform in their Money Lifecycle framework, which articulates the way money moves: from at rest, to in motion, to at work. With FIS acting as the connective tissue, every phase works in harmony. The challenge wasn’t defining this story—it was illustrating it in an unforgettable way. We needed to transform a complex enterprise narrative into an experience executives would choose to watch, enjoy and share.
Lights. Camera. Money.
We concepted and produced a three-part episodic video series, each film opening a metaphorical “door” into a distinct phase of the Money Lifecycle. Cinematic live action, stylized animation and immersive sound design brought abstract financial concepts into sharp, human focus. A single on-camera narrator delivered direct monologues, guiding viewers through the interconnected worlds of Money at Rest, Money in Motion and Money at Work. Motion graphics created a cohesive visual language across the series and helped articulate the story and keep viewers engaged.
Multi-channel orchestration amplifies the story
Strong creative demands strong distribution that gets the right eyeballs on the work at the right time. We surrounded senior decision-makers at 53 strategic accounts with a coordinated program across LinkedIn, programmatic display, native placements and outbound email. Every element—from video player UX to follow-up messaging—was designed for a frictionless infotainment experience. Each film reinforced the last, deepening familiarity with the Money Lifecycle narrative across buying groups. Each touchpoint drove to a dedicated landing hub featuring the full series. Episodes rotated individually and collectively to encourage repeat visits and sustained engagement.
The Money Lifecycle campaign exemplified the power of strategic orchestration—leveraging multi-channel, multi-touch engagement to drive measurable impact across the client journey. From awareness to conversion, every touchpoint was intentional, leading to improved engagement and positive movement in pipeline performance.
High-quality storytelling drives 100% engagement
When cinematic storytelling meets disciplined execution, results follow. All 53 strategic accounts engaged with the content. The series generated 7M+ impressions and 6,500+ clicks, driving sustained attention and measurable pipeline momentum among FIS’ most valuable institutions.
This hyper-targeted campaign not only elevated awareness but also sparked meaningful engagement with our most strategic clients. It’s a testament to the power of data-driven creativity and shared vision.
Recognized for raising the bar on creativity
“The Money Lifecycle” video series was named a Webby Honoree for B2B Branded Content in the Advertising, Media & PR category at the 30th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.
Honorees like Marketbridge and FIS are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways.
Storytelling that performs is the standard
By bringing cinematic craft to enterprise fintech, we helped FIS turn a strategic framework into a compelling creative experience—one that earned attention, drove engagement and reinforced the brand’s central role in the Money Lifecycle. For complex B2B brands, the takeaway is simple: when you treat your audience like viewers, not targets, you drive brand impact and advantage. And that’s a standard worth standing behind.