Accelerate growth through test-and-learn marketing culture

Build a data-driven, full-funnel marketing approach

• Budget realities: Marketing spend fell from 9.1% to 7.7% of revenue—leaders must do more with less.
• Optimizing the funnel: Balance immediate demand capture with long-term brand investment.
• Measurement and testing: Build a framework to assess and improve cross-channel performance.
• Key testing levers: Focus on audience, product, channel, and creative for impactful results.
• Scaling success: Apply insights to speed time to market and maximize ROI.
• Preview and future access to part two: Learn how to design analytically sound tests to guide future growth strategies.