News & Press - Marketbridge

Category: Embedded Analytics

Article

5 essential jobs in a go-to-market analytics team

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.

Embedded Analytics

Article

Deliver brand success backed by data science

Learn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.

Embedded Analytics, Marketing Effectiveneness

Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation

Whitepaper

A roadmap for modern marketing analytics

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation