News & Press - Marketbridge

Category: Engagement Design

Article

Survey pricing methodologies: Gabor-Granger vs. Van Westendorp

Compare Gabor-Granger and Van Westendorp in this survey pricing guide to find the best method for setting optimal price points.

Engagement Design

Research

The impact of AI on go-to-market strategies, programs, and investments

Whether you’re navigating the impact of AI on customer personalization, content development, or strategic agility, this report provides the insights needed to stay ahead of the curve.

Engagement Design

Framework

Build a more effective and durable revenue engine through customer success

Customer Success (CS) has evolved from a reactive customer service role into a strategic imperative for B2B organizations. Download the framework for all the details on transforming your CS function and get our checklist of 6 to-dos.

Engagement Design, Growth Strategy

Article

MaxDiff explained: Unlocking meaningful insights

MaxDiff, short for Maximum Difference Scaling, is a powerful tool that brings clarity to the often opaque world of market research. Discover why, when to, and how to use MaxDiff in our blog.

Engagement Design

Article

Balancing self-service and agent-led channels in healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.

Digital Experiences, Engagement Design, Growth Strategy

Article

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.

Engagement Design, Marketing Effectiveneness

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand and Messaging, Digital Experiences, Engagement Design, Modern Marketing Stack Architecture, Sales Channel Effectiveness

Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Engagement Design, Growth Strategy, Sales Channel Effectiveness

Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.

Digital Experiences, Engagement Design, Growth Strategy, Sales Channel Effectiveness

Article

Medicare insurance marketing: Navigating national vs. local challenges

To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.

Engagement Design, Marketing Effectiveneness, Operational Optimization