News & Press - Marketbridge

Category: Marketing Effectiveneness

Article

Exciting new MEP (Marketing Effectiveness Platform) features

Marketing Effectiveneness

Article

Introducing Integrated Testing-Mix-Attribution

Marketing Effectiveneness

Article

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.

Marketing Effectiveneness

Article

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.

Marketing Effectiveneness

Article

MMM vs MTA

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.

Marketing Effectiveneness

Whitepaper

Accelerate growth through test-and-learn marketing culture

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Marketing Effectiveneness, Marketing Planning

Article

How to measure marketing effectiveness for acquisition and member campaigns

It's crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.

Marketing Effectiveneness

Article

Deliver brand success backed by data science

Learn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.

Embedded Analytics, Marketing Effectiveneness

Article

4 situations when marketing effectiveness measurement is especially helpful

Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.

Marketing Effectiveneness

Article

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.

Engagement Design, Marketing Effectiveneness