It's crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.

Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.