News & Press - Marketbridge

Category: Measurement Activation

Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation

Whitepaper

A roadmap for modern marketing analytics

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation