Category: News

BETHESDA, MD – April 15, 2026 — Marketbridge, the Growth Company for Business, today announced the appointment of Fiona McKenzie as President of its European operations, effective immediately. McKenzie will lead the next phase of growth and integration across the region, advancing Marketbridge’s position as a leading B2B growth partner in an increasingly data and AI-driven market.

The company also announced that Fiona Shepherd will step down from her leadership role following a distinguished tenure building April Six and helping establish the foundation of Marketbridge Europe. Shepherd will remain a shareholder and an active supporter of the company’s continued success.

McKenzie assumes the role after seven months working inside Marketbridge, where she partnered closely with leadership across the business to deepen integration and align capabilities across consulting, analytics, and agency services.

“Over the last seven months, I’ve had the privilege of seeing Marketbridge from the inside, and it has validated both the vision and the deliberate way this business is built. The integration of strategy, data, creative, and activation is not an aspiration, it is how we operate every day, and in a market demanding clarity, speed, and measurable impact, that difference matters. Europe plays a critical role in this next phase, and as one unified Marketbridge, we are uniquely positioned to meet the complexity and pace of this region with a model designed for how B2B growth leaders need to operate today. We have the platform, the talent, and the ambition to lead, and I am excited to build what comes next,” said McKenzie.

Marketbridge CEO Bob Ray noted the importance of both leadership continuity and forward momentum for the region.

“Fiona Shepherd has played an extraordinary role in building April Six and shaping the foundation of Marketbridge Europe, creating a business defined by trust, creativity, and enduring client relationships, and we are deeply grateful for her leadership and partnership. As we look ahead, I am excited to welcome Fiona McKenzie into this role. She brings a clear perspective on where the market is going and how we must evolve to lead it, and her ability to align strategy, data, creative, and activation into a unified growth engine will be critical as we build the next phase of Marketbridge in Europe.”

Reflecting on her transition, Shepherd shared, “It has been an incredible 26-year journey building April Six and working alongside so many talented people across the UK, the US, and now Marketbridge. I am proud of what we have created together and deeply grateful for the relationships along the way. While I am taking time to step back and recharge, I remain a shareholder and a strong believer in Marketbridge’s future, and I have every confidence in Fiona McKenzie and the team to carry the business forward and build on the momentum we have created.”

Marketbridge continues to invest in its global platform, integrating consulting, analytics, and agency capabilities, setting a new standard and unified systems to deliver measurable growth for B2B organizations navigating increasingly complex buying environments.

About Marketbridge

Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation, and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/

Bethesda, MD – April 08, 2026 – Marketbridge, the Growth Company for Business, today announced it has been named a Webby Honoree for B2B Branded Content in the Advertising, Media & PR category at the 30th Annual Webby Awards for work with global financial technology leader, FIS.

The work recognized, an Account-Based Marketing (ABM) campaign called The Money Lifecycle, earned this distinction from a competitive pool of nearly 13,000 global entries submitted, placing Marketbridge and FIS in the top 25% of all entered work.

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

“Honorees like Marketbridge and FIS are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways,” said Nick Borenstein, General Manager of The Webby Awards. “As we celebrate the 30th Annual Webby Awards, being recognized as an Honoree from nearly 13,000 entries is an incredible achievement and a true testament to the impact of their work.”

The Money Lifecycle campaign saw Marketbridge and FIS produce and orchestrate a multi-touch, multi-channel ABM campaign centered around a cinematic three-part video series, all created using live action, immersive sound, stylized animation and AI-assisted design.

“This hyper-targeted campaign not only elevated awareness but also sparked meaningful engagement with our most strategic clients. It’s a testament to the power of data-driven creativity and shared vision,” said Vincent Bahk, SVP, Head of Marketing at FIS.

“By elevating brand storytelling and content production, this campaign with FIS went beyond informational to inspirational, showing that edutainment and creative production can drive real business results. We are proud to help FIS set the standard for B2B fintech marketing excellence,” said Ashley DePaolo, Managing Director, Agency Services, North America.

About Marketbridge
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/.

About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media & PR; Apps & Software; Social; Games; Podcasts; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Meltwater, Patreon, NAACP, KPMG, Wall Street Journal, Deadline, AdAge, TechCrunch, The Hollywood Reporter, SXSW, Scalable, and The Society of Digital Agencies.

Bethesda, MD – February 10, 2026 – Marketbridge, the Go-to-Market® growth firm, today announced it has been named B2B Agency of Record (AOR) by the Commercial Display and IT Solutions division of LG Electronics USA.

A global leader in consumer electronics and home appliances, LG Electronics is also a formidable player in commercial displays as part of its worldwide business-to-business (B2B) strategy. In the United States, LG serves organizations ranging from small businesses to large enterprises across multiple industries through a broad and innovative portfolio of commercial displays, IT infrastructure, and software solutions.

LG selected Marketbridge as its U.S. commercial display business AOR after a competitive search process. “At its heart, LG believes in innovation—and we wanted the same in our new B2B agency partner,” said Paul Vitellaro, LG Electronics USA’s Head of B2B Marketing Communications, Campaigns and Branding. “Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences (ABX), and the smart, inquisitive and collaborative nature of the team we met through the search process.”

Marketbridge also offers the breadth of B2B marketing capabilities that LG was seeking under one roof. Best-in-class go-to-market demand strategy, data and analytics, marketing operations support, media management and creative, among other services, are seamlessly integrated, providing clients with the opportunity to rationalize agency support without compromising quality.

“We are proud to have been selected by LG as its U.S. growth marketing partner for commercial displays and IT solutions. Applying our award-winning B2B and account-based marketing expertise to support the continued growth of one of the world’s most iconic brands represents an exciting strategic opportunity,” said Bob Ray, CEO of Marketbridge. “We look forward to a long-term partnership built on shared ambition and results.”

About Marketbridge
Marketbridge is the Go to Market® growth firm for sales and marketing leaders in complex markets. The firm helps enterprise organizations design, operationalize, activate, and measure modern go to market models through integrated strategy, insight, data orchestration, and activation. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked number one in both Brand and Demand Agency categories and number two overall among the fastest growing U.S. B2B agencies.

About LG Electronics USA’s Commercial Displays and IT Solutions
LG Electronics USA serves commercial display and B2B IT customers in the U.S. lodging and hospitality, digital signage, systems integration, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG’s U.S. Media Entertainment Solution B2B division delivers business-to-business technology solutions tailored to the particular needs of business environments. Eleven-time ENERGY STAR® Partner of the Year LG Electronics USA Inc., headquartered in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a leading smart life solutions company with annual global revenues of more than $60 billion from consumer electronics, home appliances, HVAC solutions and vehicle components. For more information, please visit www.LGSolutions.com. Stay up to date with @LGforBusinessUSA on LinkedIn, Instagram, Facebook and YouTube.

Bethesda, Md. – Jan. 21, 2026 – Marketbridge, the Go to Market® growth firm, today announced the appointment of two senior executives to its leadership team. Mike Swartz has joined as Chief Growth Officer and Ellie Ahmadi as Senior Vice President of Global Corporate Marketing. These appointments follow the company’s recent leadership transition, with B2B industry veteran Bob Ray named Chief Executive Officer in November.

As Marketbridge enters its next chapter, the firm is expanding its role as a go-to-market operating partner that brings together strategy, insight, data, and activation. This evolution reflects growing demand from enterprise leaders for fewer partners and greater accountability across the full go-to-market engine.

“As Marketbridge enters its next chapter, we are expanding our role as a go-to-market operating partner that integrates strategy, insight, data, and activation,” said Ray. “Enterprise leaders are looking for partners who can operate with clarity and accountability across growth priorities. We are excited to welcome Mike and Ellie as leaders who will help us deliver on that ambition.”

As Chief Growth Officer, Mike Swartz is responsible for accelerating Marketbridge’s growth across clients, offerings, and markets. He leads the firm’s go-to-market strategy, solution design, account management, partnerships, corporate marketing, and revenue operations. Swartz brings deep experience shaping modern go-to-market models and driving transformational growth across agency, client-side, startup, and professional services organizations.

“Marketbridge sits at a unique intersection of strategy and execution,” said Swartz. “Clients are looking for partners who can help them move from insight to action faster and with greater confidence. I am excited to join a team that is focused on building durable growth by aligning go-to-market strategy, delivery, and measurable outcomes.”

Prior to joining Marketbridge, Swartz held senior leadership roles at Bounteous and Accenture Song, where he served as a Managing Director and growth leader responsible for client growth, revenue expansion, and new account acquisition across both B2B and B2C sectors.

As Senior Vice President of Global Corporate Marketing, Ellie Ahmadi brings more than two decades of B2B marketing leadership experience helping organizations clarify their narrative, modernize go-to-market strategy, and drive measurable growth. She has held senior leadership roles across corporate marketing, demand generation, and digital transformation, including multiple Chief Marketing Officer positions guiding companies through periods of significant change. Her role will be central to how Marketbridge positions its evolving capabilities in the market.

“Together, Mike and Ellie bring the leadership and executional rigor needed to help our clients navigate increasingly complex buying environments while accelerating Marketbridge’s own growth,” Ray added. “Their appointments reinforce our commitment to building a differentiated firm that delivers modern go to market excellence consistently and at scale.”

About Marketbridge
Marketbridge is the Go to Market® growth firm for sales and marketing leaders in complex markets. The firm helps enterprise organizations design, operationalize, and activate modern go-to-market models through integrated strategy, insight, data orchestration, and activation. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked number one in both Brand and Demand Agency categories and number two overall among the fastest-growing U.S. B2B agencies.

Bethesda, MD – December 2, 2025 – Marketbridge, the Go-to-Market® growth firm, today announced the appointment of Bob Ray as Chief Executive Officer. Ray succeeds John Shomaker, who has successfully led the company through a period of significant growth and integration and will remain actively involved as an advisor.

Under Shomaker’s leadership, Marketbridge strengthened its market position by acquiring industry-leading capabilities, unifying multiple companies under a single operating model, and establishing a modernized Marketbridge brand built for enterprise growth leaders. The company now enters its next phase, expanding its role as a new type of go-to-market operating partner, one that integrates strategy, insight, data, orchestration, and activation, with emerging AI-enabled intelligence layers.

“Marketbridge is now firmly established as a global growth consultancy and marketing services firm,” said Tony Brindisi, Board Member, co-founder, and Managing Partner at RTC Partners. “With Bob’s leadership and the addition of key talent, we will accelerate our next chapter and deliver truly differentiated, outcome-focused growth solutions for enterprise clients worldwide.”

Ray, a veteran agency CEO, previously led Merkle B2B within the Dentsu Group, helping build one of the most recognized digital and data-driven growth agencies in the world. He has held leadership roles across global marketing firms, serving clients including Cisco, Oracle, AWS, and GE.

“Brand and growth leaders today don’t need another agency, consultancy, or tech vendor,” said Ray. “They need one partner who unifies strategy, insight, data, activation, and media, who designs, operates, and continuously optimizes the end-to-end go-to-market engine. That’s the category Marketbridge is building.”

With nearly 400 employees across North America, London, and remote hubs worldwide, Marketbridge continues to invest in AI-powered decision intelligence, connected analytics, and integrated activation capabilities that remove fragmentation between strategy and execution, offering a strategic alternative to traditional holding-company or consultancy models, and a platform for measurable, end-to-end growth.

About Marketbridge
Marketbridge is the Go-to-Market® growth firm. Part strategic consultancy, part scaled marketing services platform, Marketbridge helps enterprise organizations design, operationalize and activate their go-to-market models—powered by data, analytics, decisioning layers and measurable activation. Marketbridge partners with over 200 clients, including AWS, AMD, Elevance Health, ServiceNow and Intel. In the 2025 B2B Agencies Benchmarking Report, Marketbridge ranked #1 in both Brand and Demand Agency categories, and #2 overall fastest-growing U.S. B2B agency.