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Category: Sales Channel Effectiveness

  • Case Study

GTM Consulting case study: New go-to-market sales strategy improves sales efficiency by 42%

  • Sales Channel Effectiveness
  • Article

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.
  • Growth Strategy, Operational Optimization, Sales Channel Effectiveness
  • White Paper

Unlocking growth through the power of key account programs

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Operational Optimization, Sales Channel Effectiveness
  • White Paper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Brand and Messaging, Digital Experiences, Engagement Design, Modern Marketing Stack Architecture, Sales Channel Effectiveness
  • Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
  • Operational Optimization, Sales Channel Effectiveness
  • Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?
  • Engagement Design, Growth Strategy, Sales Channel Effectiveness
  • Article

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.
  • Audience Insights, Growth Strategy, Marketing Planning, Sales Channel Effectiveness
  • Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.
  • Digital Experiences, Engagement Design, Growth Strategy, Sales Channel Effectiveness
  • White Paper

A roadmap for modern B2B go-to-market: Part 1 – growth design

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Audience Insights, Growth Strategy, Marketing Planning, Operational Optimization, Sales Channel Effectiveness, Targeting and Propensity Modeling
  • Guide, Research

A CRO’s guide to transforming the channel for XaaS success

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Sales Channel Effectiveness
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