News & Press - Marketbridge

Category: Sales Channel Effectiveness

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Article

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Framework

Unlocking growth through the power of key account programs

For all the promises Key Account Programs (KAM) programs make around developing strategic relationships and driving sustainable revenue growth, almost half of KAMs fail or need to be rebuilt. Download the framework to learn how to develop a successful KAM program and get our checklist of …

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand and Messaging, Digital Experiences, Engagement Design, Modern Marketing Stack Architecture, Sales Channel Effectiveness

Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.

Operational Optimization, Sales Channel Effectiveness

Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Engagement Design, Growth Strategy, Sales Channel Effectiveness

Article

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.

Audience Insights, Growth Strategy, Marketing Planning, Sales Channel Effectiveness

Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.

Digital Experiences, Engagement Design, Growth Strategy, Sales Channel Effectiveness

Guide, Research

A CRO’s guide to transforming the channel for XaaS success

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.

Growth Strategy, Sales Channel Effectiveness

Whitepaper

Top 10 XaaS marketing trends for 2023

Download the whitepaper for a 15-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.

Growth Strategy, Marketing Planning, Modern Marketing Stack Architecture, Sales Channel Effectiveness