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Channel partner

Channel partner broadly refers to third-party organizations that engage with a given organization to market, sell, distribute, or implement products and solutions, increasing the reach and scale without requiring increased investment in direct sales forces. There are many types of channel partners, including value-added resellers, distributors, system integrators, managed service providers, and independent software vendors.

Related terms

Channel conflict

Channel ecosystem

Channel preference

Channel strategy

Partner enablement

Partner program

Routes-to-market

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