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Market research

Market research is the process of gathering and analyzing data about a target market to inform business decisions. It involves both qualitative and quantitative methods to understand customer preferences, behaviors, and market trends.

Qualitative research explores customer insights through interviews and focus groups, providing in-depth understanding of motivations and attitudes.

Quantitative research uses data-driven methods like surveys, statistical analysis, and market data to measure customer behavior, preferences, and trends at scale. Effective market research helps businesses make informed decisions about product development, marketing strategies, and market entry by offering a comprehensive view of the market landscape.

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