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Market segmentation

Market segmentation is the practice of dividing a broad market into distinct groups of consumers or businesses that share common characteristics, such as demographics, behavior, or needs. This allows companies to create targeted marketing strategies, tailored products, and personalized customer experiences for each segment. By understanding the unique preferences of each group, businesses can more effectively allocate resources, optimize marketing efforts, and increase customer satisfaction, ultimately driving growth and competitive advantage. Market segmentation is key to ensuring that the right message reaches the right audience at the right time.

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