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Net promoter score (NPS)

Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction by asking a single question: “How likely are you to recommend our product or service to others?” Respondents answer on a scale from 0 to 10, and are categorized as Promoters (9-10), Passives (7-8), or Detractors (0-6). The NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters. A higher NPS indicates strong customer loyalty and satisfaction, which can lead to positive word-of-mouth and long-term business growth. NPS is a widely used indicator of customer experience and brand strength

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