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Product-market fit

Product-market fit refers to the degree to which a product or service meets the demands and preferences of a specific target market. Product-market fit is achieved when customers derive clear value in the offering, leading to strong demand, repeat purchases, and positive feedback. Establishing product-market fit is crucial for sustainable growth, as it indicates that the product effectively solves a problem for the target audience and aligns with their needs. Product-market fit is often assessed throughout the product development and commercialization lifecycle through a combination of primary customer research, and in market customer interaction intelligence.

Related terms

Go-to-market (GTM)

Go-to-market (GTM) strategy

Market research

Market share

Routes-to-market

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