Sales cycle

Sales cycle represents the step-by-step process that sales teams follow to convert a prospect into a customer, typically including stages like prospecting, qualifying leads, presenting a solution, handling objections, negotiating terms, and closing the deal. The length and complexity of the sales cycle can vary depending on factors such as deal size, the number of decision-makers involved, and the customer’s readiness to buy. Understanding and optimizing the sales cycle allows businesses to improve conversion rates and shorten the time it takes to close deals, which in turn drives revenue growth.