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Sales forecasting

Sales forecasting is the process of predicting future sales revenue based on historical data, market trends, and current sales pipeline activity. It provides businesses with valuable insights to guide decision-making, plan resources, set realistic sales targets, and align marketing and sales strategies. Accurate sales forecasting helps companies anticipate demand, manage cash flow, and avoid potential bottlenecks by preparing for both opportunities and challenges in the market. It is a critical tool for driving growth and ensuring that business operations are aligned with future revenue expectations.

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Agency Services

Case Study

Go-to-Market Strategy

SaaS company boosts opportunity value by 40% with competitive compensation

Marketbridge transformed a SaaS firm's sales strategy with a cutting-edge pay-for-performance plan, sparking a 40% jump in opportunity value while attracting elite talent and keeping costs lean.

Whitepaper

Go-to-Market Strategy, Marketing Analytics & Data

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.

Resource

Go-to-Market Strategy

Enabling strategic agility through sales compensation

Increasingly, sales compensation — often considered largely an operational initiative—must become a key element of go-to-market strategy. Download the framework for a detailed look at three go-dos to ensure your compensation program supports collaborative, strategic imperatives.