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Serviceable addressable market (SAM)

Serviceable Addressable Market (SAM) represents the portion of the total market that an organization can realistically target and serve with its products or services. Unlike the broader Total Addressable Market (TAM), SAM accounts for practical factors such as geographical reach, current product offerings, and the company’s sales capacity. Understanding SAM helps narrow the focus to segments where they have the best chance of gaining traction, providing a clearer picture of immediate revenue potential.

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