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Voice of the customer (VoC)

Voice of the Customer (VoC) refers to the collection of customer feedback regarding their needs, expectations, and experiences with a product or service. Gathering VoC insights can involve surveys, interviews, and other feedback mechanisms that provide valuable input for product development, marketing strategies, and customer service improvements. Listening to the VoC allows companies to align their offerings more closely with customer desires, increasing satisfaction and loyalty.

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