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Go-to-market (GTM)

Go-to-market is a broad term that refers to the overall process of bringing an organization’s products, services, or solutions to the market and reaching end customers. It encompasses all activities required to deliver value to customers, such as product launches, sales and enablement, marketing campaigns, and distribution.

Related terms

Channel strategy

Go-to-market (GTM) strategy

Growth pathways

Multichannel marketing

Pricing strategy

Product positioning

Routes-to-market

Relevant content

Agency Services

Case Study

Marketing Analytics & Data

Measuring marketing’s impact across multiple sales channels

Marketbridge helped a tech client optimize their marketing budget across retail and D2C channels, driving a 9% sales increase. See how we uncovered key insights to optimize their budget.

Resource

Go-to-Market Strategy

Prioritizing and penetrating new growth pathways

Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a three-step approach to successfully paving new growth pathways and get a checklist of five to-dos.

Resource

Go-to-Market Strategy

Activating a persona-based messaging architecture

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10-step checklist to creating actionable personas for incremental revenue growth.

Resource

Go-to-Market Strategy

Choosing, building, and enabling routes-to-market for high performance

Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a seven-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-dos when embarking on a channel redesign.