Growth pathways

A growth pathway is a structured, strategic approach to identifying and capturing new revenue opportunities. It aligns three core elements: the right markets to pursue, the right buyers to target, and the right go-to-market motions to engage and convert them. Growth pathways combine market segmentation, buyer journey mapping, and sales enablement to prioritize high-potential segments and operationalize success. More than a static plan, a growth pathway is dynamic and scalable—bridging insight and execution. It ensures marketing, sales, and strategy teams are aligned around clear, data-driven actions to drive repeatable, measurable growth.

Related terms

Buyer journey

Channel strategy

Customer journey

Go-to-market (GTM)

Go-to-market (GTM) strategy

Market segmentation

Pricing strategy

Product positioning

Revenue motion

Routes-to-market

Sales enablement

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