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Media

Media refers to the various channels and platforms used to communicate messages to target audiences, including traditional outlets like television, radio, and print, as well as digital channels like social media, websites, and email. In marketing, selecting the right media is crucial for effectively reaching and engaging potential customers.

Related terms

Awareness

Consideration

Lead generation

Marketing campaign

Marketing effectiveness

Marketing funnel

Multichannel marketing

Performance marketing

Relevant content

Whitepaper

Marketing Analytics & Data

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Whitepaper

Marketing Analytics & Data

Accelerate growth through test-and-learn marketing culture

In the face of shrinking budgets and heightened internal pressure, marketing leaders are tasked with doing more with less. This 20-page whitepaper explores these challenges and provides steps to an efficient, measurable, and scalable marketing approach.

Article

Marketing Analytics & Data

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.

Resource

Marketing Analytics & Data

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.