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Pricing strategy

A pricing strategy is a systematic approach to setting the price of a product or service, and may be altered to achieve specific business objectives such as maximizing revenue, gaining market share, or enhancing brand positioning. Pricing strategy considers factors such as production costs, competitor pricing, customer perceived value, and market demand to determine the optimal price point for the given strategy.

Related terms

Go-to-market (GTM)

Go-to-market (GTM) strategy

Market entry strategy

Market research

Product-market fit

Routes-to-market

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