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Product positioning

Product positioning is the process of defining how a product or service is perceived in the minds of customers relative to competitors. It involves identifying the unique value proposition, target audience, and key differentiators that set the product apart in the market. Effective product positioning helps guide marketing efforts and informs messaging, ensuring that the product resonates with the intended audience and meets their specific needs.

Related terms

Account segmentation

Customer segmentation

Market research

Messaging

Value proposition

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