Proof of concept

A proof of concept (PoC) is a demonstration or prototype that validates the feasibility and potential effectiveness of a product, service, or idea. It is typically used in the early stages of product development to test assumptions, gather feedback, and reduce risk before full-scale production or market introduction prior to full scale launch, or as a key step in the pre-sales process, particularly for technology companies. A successful PoC provides evidence that the product or concept can deliver the intended value and meet key customer endpoints.