Revenue operations

Revenue Operations (RevOps) is a strategic function that aligns sales, marketing, and customer success teams within a company to optimize the entire revenue-generating engine. The goal of RevOps is to break down silos between these departments, streamline operations, and maximize revenue growth by focusing on the entire customer lifecycle—from lead generation to customer retention. RevOps is increasingly prevalent in B2B organizations because it integrates technology, processes, and data to create a more efficient, scalable, and holistic approach to revenue management relative to the typically discrete sales operations and revenue operation functions.