Sales-qualified lead (SQL)

A sales-qualified lead (SQL) is a lead that was passed along from the marketing team and the sales team agrees that this prospect is likely to buy. SQLs typically show stronger buying signals compared to marketing qualified leads (MQLs), such as requesting a demo or expressing specific interest in a product. SQLs typically have met key qualification criteria aligned on by both sales and marketing and are considered serious prospects, ready for more advanced conversations and potentially closer to making a purchase decision.