Consumer

Making an impact in an omni-channel world where competition is at an all-time high and attention at an all-time low is increasingly difficult for brands and the growth leaders behind them. Consumers come with sky-high expectations—fast, frictionless and deeply personal—and have a growing number of options to choose from.

Create experiences that build affinity and fuel sales

Deeply understanding consumer journeys and preferences and aligning channel and creative experiences to satisfy their emotional and rational buying needs is the only way brands can win in saturated and often commoditized consumer markets.

We help consumer-obsessed organizations create human-to-human brand and buying experiences that build affinity and fuel sales. We apply deep consumer expertise and data science to clearly understand consumer behavior and opportunities and make strategic recommendations on how, when and where to target and engage would-be buyers.

With objective and actionable insights in hand, we deliver creative and media campaigns and experiences that align to strategic business priorities and deliver on growth objectives. With Marketbridge, brands continually elevate their approach and remain relevant, strategically sharp and highly competitive.

Consumer clients

We design, activate and optimize thriving growth engines

We bring together the market insights, strategies, data, processes, plans and technologies to fuel sustainable revenue growth and build deeper and more resonant customer relationships.

Go-to-Market  Consulting

Growth Strategy
GTM Engagement Design
Sales Channel Effectiveness
Marketing Planning
Organization Optimization

Marketing Science

Marketing Effectiveness
Audience Insights
Embedded Analytics
Targeting & Propensity Modeling

Marketing & Communications

Brand & Messaging
Creative & Content
Public Relations
Demand Generation & ABM
Campaign & Media Management
Digital Experiences

Technology Solutions

Marketing Data Lake Development
Modern Marketing Stack Architecture
Martech Application Implementation
Managed Technology Operations
Measurement Activation

Building a simple, actionable, measurable brand model

A premium personal care brand wanted to quantify brand strength to review which marketing efforts and strategic initiatives moved the needle. See how Marketbridge helped reveal the relationship between brand strength and sales.

A new life on a hundred-year story

Facing stiff competition and product-forward advertising, Raymarine’s brand story was getting lost in a sea of sameness. Here’s how we built a compelling new storyline and reinvigorated a one-hundred-year-old brand.

Consumer

Create experiences that build affinity and fuel sales

Consumer clients