Industrial

In marketing for industrial companies, the stakes are high, and the opportunities increasingly limited. Mergers and acquisitions across industrial sectors mean the customer base is shrinking. Each contract cycle leads to tighter margins, and increasing share can feel like a pipe dream. Internally, leaders face pressure to increase productivity and performance efficiency through digitization and automation while facing calls to reduce operating expenses and do more with less.

Make inroads with prospects and deepen relationships with customers

Industrial service offerings can be niche and highly specialized, requiring a calculated and nuanced GTM approach to segmentation, channel mix, targeting and engagement. At the same time, industrial buyers tend to have a strong bias toward status quo and long-term supplier contracts. Entrenched mindsets built through years (or generations) of brand loyalty require more education, persuasion and social proof to shift thinking and compel action.

At Marketbridge, we help industrial brands find fresh ways to make inroads with prospects and deepen relationships with existing customers. We identify and quantify white space and share-of-wallet opportunities to help leaders know where to go next and why. Then we deliver savvy digital and traditional marketing and communications experiences that get the attention of tuned-out audiences and accelerate their buying journeys.

With measurable and thoughtful approaches that meet organizations where they are, we empower industrial brands to modernize and optimize their GTM functions, strategies, programs and technologies.

Industrial clients

We design, activate and optimize thriving growth engines

We bring together the market insights, strategies, data, processes, plans and technologies to fuel sustainable revenue growth and build deeper and more resonant customer relationships.

Go-to-Market  Consulting

Growth Strategy
GTM Engagement Design
Sales Channel Effectiveness
Marketing Planning
Organization Optimization

Marketing Science

Marketing Effectiveness
Audience Insights
Embedded Analytics
Targeting & Propensity Modeling

Marketing & Communications

Brand & Messaging
Creative & Content
Public Relations
Demand Generation & ABM
Campaign & Media Management
Digital Experiences

Technology Solutions

Marketing Data Lake Development
Modern Marketing Stack Architecture
Martech Application Implementation
Managed Technology Operations
Measurement Activation

Upending the status quo with  an unexpected approach

Chevron Lubricants needed to demonstrate how a compromise on heavy-duty engine oil now could mean bigger costs down the line. See how this ABM campaign blended best practices with an unconventional approach designed to stand out and shift thinking.

Influencer video series opens minds and inspires decision makers

Chevron Lubricants needed to demonstrate how a compromise on engine oil now could mean bigger costs down the line. Combining expert insights and dramatic behind-the scenes testing footage, this influencer campaign delivered

Industrial

Make inroads with prospects and deepen relationships with customers

Industrial clients