Technology

From SaaS platforms to device manufacturers to network providers, technology leaders need to do more than pitch a great product and hope the latest release cuts through. Attributes well beyond the tech functionality itself—including security, sustainability, UX and brand experience—influence (and often sway) technology buying decisions.

Build mindshare and market share fast

To serve the diverse needs of tech buyers while sustainably growing revenue, leaders and their teams need to be focused, deliberate and sophisticated in their GTM approach. They must deeply understand their buying syndicate, design marketing positioning and sales motions specifically for them, and target and engage each audience effectively with value that goes well beyond features to promise new experiences.

Leveraging deep expertise in understanding tech buyer behavior, we help growth leaders build mindshare and market share fast. We identify right-fit markets, channels, audiences and messages; build resilient and resonant brands; and design, activate and optimize integrated in-market experiences that connect emotionally and convert confidently.

Technology clients

We design, activate and optimize thriving growth engines

We bring together the market insights, strategies, data, processes, plans and technologies to fuel sustainable revenue growth and build deeper and more resonant customer relationships.

Go-to-Market  Consulting

Growth Strategy
GTM Engagement Design
Sales Channel Effectiveness
Marketing Planning
Organization Optimization

Marketing Science

Marketing Effectiveness
Audience Insights
Embedded Analytics
Targeting & Propensity Modeling

Marketing & Communications

Brand & Messaging
Creative & Content
Public Relations
Demand Generation & ABM
Campaign & Media Management
Digital Experiences

Technology Solutions

Marketing Data Lake Development
Modern Marketing Stack Architecture
Martech Application Implementation
Managed Technology Operations
Measurement Activation

Buckle up for a really good campaign story

To build mindshare and market share fast, Bitrise needed to convince tech leaders and their development teams at big financial institutions that when it comes to creating extraordinary app experiences, the best things in life aren’t free.

New go-to-market sales strategy improves sales efficiency by 42%

This SaaS company was seeing large variations in the performance of their sales representatives, with unfair territory coverage. Here’s how Marketbridge helped design a more efficient go-to-market strategy that aligned sales motions with revenue potential and customer value for growth.

Technology

Build mindshare and market share fast

Technology clients