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Marketing Analytics & Data

4 signs of stagnant marketing analytics

Stagnant marketing analytics teams exhibit poor scalability, rigidity, low ownership, and a stuck culture. Learn how to spot these signs and drive transformation.

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Go-to-Market Strategy

Prioritizing and penetrating new growth pathways

Creating highly systematic and repeatable growth pathways to new revenue is difficult. Download our framework for a three-step approach to successfully paving new growth pathways and get a checklist of five to-dos.

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Go-to-Market Strategy

Mapping buyer journeys for optimal engagement and go-to-market performance

CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.

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Go-to-Market Strategy

Designing a best of breed partner program

We know a well-designed partner program can set the stage for success. Download the framework for a comprehensive look at all components and three “quick start” areas for partner success.

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Go-to-Market Strategy

Cross-selling at scale

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.

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Go-to-Market Strategy

Blending art and science to optimize sales enablement content

The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

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Marketing Analytics & Data

Multi-touch attribution and measuring your marketing halo

ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle. Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of 9 to-do’s..

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Go-to-Market Strategy

Activating a persona-based messaging architecture

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10-step checklist to creating actionable personas for incremental revenue growth.

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Go-to-Market Strategy

An ethnographic approach to drive customer loyalty

We’ve identified a six-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our approach to improving CX and get our checklist of nine to-dos to ensure research success.

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Go-to-Market Strategy

Choosing, building, and enabling routes-to-market for high performance

Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a seven-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-dos when embarking on a channel redesign.

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Marketing Analytics & Data

Optimizing B2B return on marketing investment

There are three key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get six critical dos and don’ts to optimize your B2B marketing mix.

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Go-to-Market Strategy

Conducting a data audit to prepare for digital sales transformation

There are seven key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these key traits and get nine actionable tasks to help you prepare for digital sales transformation.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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Featured

4 signs of stagnant marketing analytics

Prioritizing and penetrating new growth pathways

Mapping buyer journeys for optimal engagement and go-to-market performance

Designing a best of breed partner program

Cross-selling at scale

Blending art and science to optimize sales enablement content

Multi-touch attribution and measuring your marketing halo

Activating a persona-based messaging architecture

An ethnographic approach to drive customer loyalty

Choosing, building, and enabling routes-to-market for high performance

Optimizing B2B return on marketing investment

Conducting a data audit to prepare for digital sales transformation

Go-to-Market Glossary

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