Measuring the impact of brand marketing on business growth

Making the case for brand marketing

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. The detrimental effect? This oversight can lead to a drop in market share. A deeper dive into data and historical studies reveals that strategic brand investments are pivotal for long-term growth.

Download the framework for methods and examples on decoding brand’s true impact.

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This framework unpacks the value of brand and how to measure its impact, including...

The Imperative of Upper Funnel Strategy

Drawing insights from Les Binet and Peter Field’s groundbreaking study, we highlight the crucial role of maintaining an ‘Extra share-of-voice’ (ESOV) for ensuring market growth and impacting long-run demand generation performance.

Modeling the Impact of Brand Health

To measure a brand’s impact, a multi-stage modeling approach can unveil how brand health drives response.

A Case Study Example

How better brand health resulted in more efficient performance marketing for a streaming services business. In addition, how these results drove top-down strategic and operational impact.

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Measuring the impact of brand marketing on business growth

Making the case for brand marketing

Thank you for Downloading

Subscribe to Marketbridge Updates

This framework unpacks the value of brand and how to measure its impact, including...

The Imperative of Upper Funnel Strategy

Modeling the Impact of Brand Health

A Case Study Example

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

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