Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate results and rethink what’s possible.

Type

Industries

Featured

Resource

Brand-to-Demand Marketing, Go-to-Market Strategy

Activating a persona-based messaging architecture

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10-step checklist to creating actionable personas for incremental revenue growth.

Resource

Go-to-Market Strategy

An ethnographic approach to drive customer loyalty

We’ve identified a six-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our approach to improving CX and get our checklist of nine to-dos to ensure research success.

Resource

Go-to-Market Strategy

Choosing, building, and enabling routes-to-market for high performance

Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a seven-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-dos when embarking on a channel redesign.

Resource

Marketing Analytics & Data

Optimizing B2B return on marketing investment

There are three key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get six critical dos and don’ts to optimize your B2B marketing mix.

Resource

Go-to-Market Strategy

Conducting a data audit to prepare for digital sales transformation

There are seven key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these key traits and get nine actionable tasks to help you prepare for digital sales transformation.

Resource

Go-to-Market Strategy

Building an agile sales enablement program roadmap

There are core building blocks of best-in-class sales enablement programs that are essential starting points for planning. Download the framework for four key steps to formalize and actualize an agile sales enablement roadmap.

Resource

Go-to-Market Strategy

Overcoming 3 common barriers to create a data-driven sales culture

We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels. Download the framework for 10 go-dos to break through these adoption barriers and drive revenue growth.