Marketbridge insights

Explore white papers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

Explore by topic area

Growth
Strategy

Demand
Generation & ABM

Marketing
Effectiveness

Creative
& Content

Modern
Martech

All Insights

White Paper

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Audience Insights, Demand Generation and ABM, Managed Technology Operations, Marketing Effectiveneness, Modern Marketing Stack Architecture, Operational Optimization, Targeting and Propensity Modeling

Framework

Evaluating lead generation campaigns for long-term success

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Campaign and Media Management, Demand Generation and ABM, Marketing Effectiveneness

Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Campaign and Media Management, Demand Generation and ABM, Marketing Effectiveneness

Framework

Activating an account-based marketing and sales revenue approach

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Demand Generation and ABM, Growth Strategy, Operational Optimization

Framework

Cross-selling at scale

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Demand Generation and ABM, Growth Strategy, Operational Optimization