Marketbridge insights

Explore whitepapers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

All Insights

Framework

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

Campaign and Media Management, Demand Generation and ABM, Marketing Effectiveneness

Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Campaign and Media Management, Demand Generation and ABM, Marketing Effectiveneness

Framework

Activating an account-based marketing and sales revenue approach

Account-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for five go-dos to drive revenue performance.

Demand Generation and ABM, Growth Strategy, Operational Optimization

Framework

Cross-selling at scale

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.

Demand Generation and ABM, Growth Strategy, Operational Optimization