Brice Chaney

Chief Revenue Officer

As Chief Revenue Officer, Brice oversees Marketbridge’s sales, marketing and revenue operations functions, ensuring superior client experience and value delivery across all solutions.

Brice has spent the last 15+ years in the GTM strategy and insights space, delivering measurable results in revenue growth, profit and loyalty by solving complex problems with data-driven insights and solutions. Brice has a particular focus in supporting large-scale sales, marketing and analytics/measurement transformations. Brice works across multiple B2B and B2C industries including technology, financial services and consumer.

Articles

Surviving in a commoditized tech market

Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.

B2B revenue leaders: Are you making this costly mistake during an economic downturn?

While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization's long-term growth and success. We cover three reasons why B2B revenue leaders shouldn't cut marketing spend and three tactical go-forward steps to increase efficiency.

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