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We are Marketbridge.

Growth consulting and marketing for modern leaders.

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Solutions overview

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Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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Melanie Russo

Managing Director, Strategy Consulting, Healthcare

Melanie brings over two decades of expertise to her role as Managing Director of Strategy Consulting in Healthcare.

She is a results-driven strategist with extensive experience in developing go-to-market strategies for payers, providers and healthcare services. Known for her data-driven approach, Melanie is dedicated to enhancing marketing performance, boosting sales channel effectiveness, and creating exceptional customer and seller experiences.

Articles

  • Article

The power of aggregators in healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.
  • Growth Strategy, Operational Optimization
  • Article

Balancing self-service and agent-led channels in healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
  • Digital Experiences, Engagement Design, Growth Strategy
  • Article

Medicare insurance marketing: Navigating national vs. local challenges

To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.
  • Engagement Design, Marketing Effectiveneness, Operational Optimization
  • Article

Health insurance leaders: How to assess your underperforming markets

There are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
  • Brand and Messaging, Marketing Effectiveneness, Sales Channel Effectiveness

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reinvent growth?

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