Steve Erbentraut

Managing Director, Technology Solutions

Steve is a hands-on technology leader with 20+ years building, implementing, and operating large-scale data and technology platforms.

He brings experience in the finance, insurance, technology, and healthcare sectors to his role as Managing Director, Technology Solutions, and is adept at simplifying complex concepts and building client solutions that are both ambitious and practical.

Articles

Why your GTM Strategy needs a unified data backbone (and it’s not just a CDP)

The 360° customer view promised by CDPs often disappoints, lacking strategic insight and true GTM alignment. Learn how a Go-to-Market Data Lake (GTMDL) bridges that gap—powering ROI clarity and unified decision-making.

The rise of composability in marketing stacks

Marketing leaders seek flexibility in Martech selection and licensing. Composable data lakes (GTMDL) provide greater control, scalability, and measurement than traditional CDPs, enabling smarter marketing with less risk and faster ROI. Discover how to modernize your stack now.

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