Steven Lewis

Managing Director, Strategy Consulting

Steven is Managing Director, Strategy Consulting, guiding the development and delivery of strategic efforts with Sales and Marketing leaders.

Steven brings deep industry expertise and a differentiated go-to-market point of view that fuses insights and innovation with a focus on data, customer experience, business imperatives and an understanding of complex routes to market, to drive effectiveness and cohesion.

Articles

Article

Go-to-Market Strategy

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Article

Go-to-Market Strategy

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.

Article

Go-to-Market Strategy

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.

Article

Go-to-Market Strategy

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.

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